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MATTEL was founded in 1945 by the couple Ruth and Elliot Handler. The name is the combination of Elliot’s initials with those of his founding partner Harold Matson, best known as Matt. The nickname Matt, plus the two first letters of Elliot’s name, originated the name MATTEL. They initiated their business in a garage in 1945 and their first product was a picture frame, although they later started to produce furniture for dollhouses with the surplus of the same. By late 1950, Ruth, Handler’s wife, decided to introduce to the market a tridimensional doll for girls, since the only ones that existed were made of paper, they named the doll Barbie, their daughter’s nickname.

 

 

 

Rough the years , Mattel has become role leader on design, production and marketing of children´s toys becoming one of Fortune’s top 500 leading business industries of the United States, also, Mattel has yearly incomes of more than four thousand millions.
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